BajaVet is a distributor of products for the veterinary industry in Baja California. The generational handover led to a reengineering of the brand, beginning with a change to the company’s original name. Because Distribuidora de Baja California was too generic, we decided to shorten it to BajaVet, and to develop a graphic identity based on clarity and simplicity.

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Brand strategy

Naming

Graphic identity

Website