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StoneCo.
Background. StoneCo.is a high-end manufacturer of marble, quartz, and granite countertops. The client needed a fresh and contemporary brand concept that could connect with women looking to design their kitchens with high-quality materials.
Solution. The brand concept is reflected in its name: StoneCo. is a contraction of Stone Company. The symbol forms an S and represents a countertop. The color texture is inspired by the stone crystals characteristic of granite, which was used in the applications as a distinctive element.
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Brand strategy
Naming
Logotype
Identity system
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