Mexicali Fluye
Mexicali Fluye is an initiative led by the civil association Sonoran Institute Mexico, which, through a broad inter-institutional alliance, works on the cleaning and rehabilitation of agricultural drains and suburban areas of the city of Mexicali.
Mexicali Fluye is a concept we created in 2016, under which a social campaign was launched to engage the communities surrounding the drains in their cleaning and maintenance.
In a new phase, the Sonoran Institute has initiated a five-year master plan for the rehabilitation of new areas. To support this, we have updated the visual identity and communication plan, which will be integrated into the master plan.
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General assessment
Brand identity
Communication strategy
Communication campaign
Image and communication guidelines manual
