EstaciónUno x LaHormiga

Estación Uno is a rest stop – restaurant – deli – café, located at kilometer one of the Ensenada-Tecate highway. On the other hand, La Hormiga represents the producer of bread, juices, burritos, and other products offered at Estación Uno.

The brand concept is inspired by the architectural facade and the elements that make up the environment of the area, which is surrounded by factories, packing plants, trucks, containers, etc.

—

Brand concept

Brand identity

Icons and retail graphics

Product labels